Ecommerce: The Hammersley Brothers Ecommerce Podcast
How To Grow An Online Fashion Ecommerce Business

How To Grow An Online Fashion Ecommerce Business

February 26, 2020

In this week's episode we are going through our growth methodology and how it applies to a fashion business. This is a first of a series of podcasts where we're going to delve into specific ecommerce markets and look at how the KPIs and Ultimate Ecommerce Growth Methodology can help grow these businesses.

 

Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/

The Core Of A Scalable Ecommerce Site

The Core Of A Scalable Ecommerce Site

February 19, 2020

This week we're going to be diving into the core, the unique selling point of each eCommerce site must have in order to scale, because we believe that many people move off from this important concept too early.

 

Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/

6 Month Customer Recruitment Rate Podcast

6 Month Customer Recruitment Rate Podcast

February 12, 2020

This week we're going to be talking about the Six Month Recruitment Rate. This is a metric we haven't covered in much detail before, and it's a very good metric to understand where you are in terms of your growth cycle.

 

Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/

Bonus Episode - Mark & Ian interview Colin Neil from Adyen

Bonus Episode - Mark & Ian interview Colin Neil from Adyen

February 10, 2020

This week we are interviewing Colin Neil, SVP Business Development (UK) at Adyen. Adyen is a payment processor that processes billions of dollars of online payments around the world. So with the focus on ecommerce, we want to talk about the potential friction points in the checkout.

Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/

How Strategies Change For A Small Or A Large Ecom Site

How Strategies Change For A Small Or A Large Ecom Site

February 4, 2020

This week we are going to look at how our methodology changes when looking at small size ecommerce site compared to big site. How does a site doing over £10million a year compare to a site doing under £250,000, and how our methodology can be applied to both of those scenarios.

 

Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/

Basket To Checkout Rate Optimisation

Basket To Checkout Rate Optimisation

January 30, 2020

In this episode we are going in-depth into the Basket to Checkout Rate. How can you understand whether this key KPI is on point or needs work? We tell the key benchmark value for this metric and also when it's important to work this area.

Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/

Ecommerce Daily Weekly Monthly Ecommerce Dashboards

Ecommerce Daily Weekly Monthly Ecommerce Dashboards

January 21, 2020

This week we are talking about what to look at week to week, month to month, and year to year in your ecommerce business. Get some structure around the important metrics and build a system of improving them.

Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/

Offer Architecture

Offer Architecture

January 16, 2020

This week we are going to dive into Offer Architecture. This is one of the most important aspects in getting your site revenue scaling. It is almost like a switch, if you have it on and it is working you can grow, and if you haven't got it right everything will be stuck in the doldrums.

So pay attention, we are going into a lot of detail on what works and what doesn't and we hope you enjoy it!

Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/

Lifetime Customer Value

Lifetime Customer Value

December 4, 2019

In this episode we are going to talk about the lifetime customer value and how important this is to your overall profitability of your store. We get into what it is, how to measure it, and also how to ultimately improve it in your store.

 

Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/

Improving Your E-commerce Average Order Value

Improving Your E-commerce Average Order Value

November 22, 2019

This week we are going to talk about Average Order Value. It is one of the most important KPIs and we dive into a lot of details on how you can improve it.

Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/