Ecommerce: The Hammersley Brothers Ecommerce Podcast

Ecommerce: The Metrics That Mislead Ecommerce Brands

In this episode, Mark and Ian Hammersley break down the most dangerous ecommerce metrics that could be quietly destroying your profitability. From inflated conversion rates to misleading ROAS numbers, this is a no-BS look at what matters in scaling a profitable ecommerce business. Learn why agencies may be incentivized to keep you small, how Google and Meta mislead on attribution, and what numbers actually drive sustainable growth.If you’ve ever asked, “Why isn’t my store growing despite great metrics?”, this is the episode for you.📈 Key topics covered:•Why high conversion rates can signal stagnation,•The truth about blended ROAS and SEO dominance,•Facebook Ads’ 1-day view trap,•How bad bounce rate data can fool you,•Why chasing high ROAS can hurt your bottom line
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Will Your Product Sell? How to Validate & Spot a Scalable Winner

Most ecommerce brands fail because the product was never right to begin with.
In this episode, Mark and Ian answer two of the most critical questions for any founder launching or pivoting a product:
What’s the best way to validate a new product idea?
How do you know if it has the potential to scale — before going all-in?
You’ll learn the validation shortcuts, early signals, and mindset shifts that can save you thousands (and months of wasted time).
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Listeners’ Questions Part 4: Competing with Big Brands, Wholesale Traps & Maximising Profit

Can small ecommerce brands really compete with the big players? Should you go wholesale? And what actually drives more profit?
 
In this Q&A episode, Mark and Ian answer three powerful listener questions that every growing brand will eventually face:
 
What advantage do we have as small business owners to compete with big-budget brands on ads?
What’s the biggest trap when taking on wholesale as a channel?
How do you maximise overall profit across the business?
 
If you’re at the stage where you’re scaling up, exploring new channels, or just trying to stay profitable in a noisy market — this one’s packed with strategy, examples, and hard-earned lessons.
 
🎯 Bonus: Get the free ecommerce number sheet and training workshop at hammersleybrothers.com
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Listeners' Questions Part 3

In this Q&A episode, we tackle three questions that could make or break your ecommerce growth:
 
Should you build a brand you're passionate about — or go where the gap is?
What should you do if you're bleeding money every day?
What are the biggest mistakes founders make when trying to scale?
 
This one’s about cutting through the noise. No theory — just honest answers from the trenches.
📉 If you’re stuck in the early grind...🧠 Or unsure what to fix next...This might be the turning point.
🎓 Grab the free numbers sheet and strategy workshop at HammersleyBrothers.com.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Ecommerce: Listeners Questions Part 2

In this episode, Mark and Ian answer three real questions from ecommerce founders — no fluff, just clear thinking and practical advice:
 
1. Why stick to one channel until it’s maxed out?,
2. What should you do when you’ve got too much stock to shift?,
3. How would we build a large email list before launch?,
This is one of those episodes where the answers could save you months of wasted time and thousands in ad spend.
 
🎯 If you're building or scaling a DTC brand, this one’s for you.🎓 Bonus: Get the free number sheet and training workshop at HammersleyBrothers.com
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Ecommerce: Listeners Questions Part 1

Scaling your ecommerce brand? Don’t guess. In this listeners questions episode, we answer.
 
💬 "How much should I spend on ads?"
We break down the answer for both beginners and scaling brands — and explain why chasing high ROAS might actually be slowing you down.
 
💬 "Who should I hire first when I want to scale beyond myself?"Most brands get this wrong. We’ll show you what actually unlocks momentum.
 
💬 "Should I use a .com or a local domain?"Yes — this one still matters. And no, the answer isn’t what most people think.
 
If you’re already at $300k+ and gunning for $10M, this episode could save you a year of wasted time and wrong hires.
 
🔔 Hit play to unlock clarity on your next moves.
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

The 3 Things That Accelerate Profit Velocity

Profit Velocity. It’s the missing metric in most ecommerce businesses — and the one that unlocks real, scalable growth.
In this episode, Mark and Ian unpack:
•Why spending more can actually reduce your risk,•The surprising trade-off between ROAS and growth rate,•How to find your optimal spend level based on contribution margin,•Why most brands ignore customer lifetime value decay curves,•How a 5% margin shift or small upsell can double your growth speed,
📈 If you're serious about building a 7- or 8-figure brand, this episode gives you the mental model and tools to grow smarter.
💡 Includes live walkthroughs from their ecommerce number sheet, retention strategies, and practical tweaks you can make today.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The Truth About Ecommerce Email: Why You’re Leaving Money on the Table

Most ecommerce brands are getting email wrong — and it’s costing them a fortune.
In this episode, Mark and Ian break down:
• Why most brands under-capture emails (and how to fix it fast)• The real job of email (hint: it’s not just retention)• How to time your emails around buying mode and conversion peaks• Why eventing matters more than clever copy• How often you should email (and why most brands email far too little)
Plus: examples from brands like Bedding Envy, Brooklinen, Healthspan, and more — including how some get 20%+ email capture rates and make it work like a new customer sales engine.
🎯 If your email feels like a background task — watch this episode now.
———​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​
🎁 Bonus for This Week: Free Live Workshop with IanIan’s running a free workshop on The 6 Dominoes of an Ecommerce Sale — it’s happening this week.​​​​​​​Save your seat here 👉 https://book.hammersleybrothers.com/6-dominoes-free-workshop
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Best Ecommerce Websites Right Now (And What They Get Perfectly Right)

What makes an ecommerce website truly work — and why do some brands dominate while others flop? In this episode, Mark and Ian dive deep into:• The ecommerce websites we keep coming back to and why • How smart brands like Lululemon, Space Goods, and AO.com design for emotions, not just clicks • How weather, seasonality, and agility separate winning brands from slow, outdated ones • Why your website must match your customer's emotional need (problem-solving vs. desirability plays) • The real hidden reasons some ecommerce brands scale to $10M+ fastPerfect if you’re running an ecommerce brand, managing UX, or planning your next big store upgrade. 👉 Plus: You’ll hear quick critiques of sites like Dusk, Merry People, Healthspan, Buddy & Lola, Huel, Naked Wines, and more. 🎓 Learn how to adapt faster and grow smarter at hammersleybrothers.com
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The Only 3 Numbers You Need to Scale an Ecommerce Brand

In this episode, Mark and Ian break down the three key numbers that drive every successful ecommerce business — and explain why most store owners are flying blind without them.You’ll learn:
 
•How to predict monthly revenue in real-time (not after it’s too late)
•Why your overall ROAS is the single most important number for profitability
•How to calculate new customer ROAS and use it to scale without overspending
•Why hitting targets often still feels disappointing — and how to fix that mindsetPlus: insights from their live number sheet workshop, and how to stop making emotional decisions in your business.
Learn more at hammersleybrothers.com
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

How to Survive (and Win) in the Chaos: Tariffs, Weather, and the New eCommerce Reality

What do Trump tariffs, Easter weather, and Google Ads have in common? They’re all disrupting your eCommerce margins — and most brands don’t know how to respond.
 
In this episode, Mark and Ian break down the real impact of the new U.S. import tariffs, why rain (or the lack of it) can tank your ROAS, and how to keep calm when everything feels like it’s falling apart.
 
You’ll learn:
Why knowing your numbers sheet is the only thing that saves you
How to handle sudden market disruptions — like a 145% tariff overnight
When to cut spend vs. hold your ground in paid ads
How AI and trade wars are colliding to reshape eCommerce
Real-world lessons from brands who failed (and succeeded) under pressure
This is a must-watch for any DTC founder, eCom manager, or Shopify brand owner trying to stay profitable in a world that’s changing fast.
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Cutting Through The BS - AI and Ecommerce

This week, we're diving into AI in e-commerce, how we're using it personally, how we see this space moving over time, the benefits and some of the fallout from it. So let's get started.
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Ecommerce: Listeners Questions Part 2

In this podcast, we dig into the second part of listeners questions. How to get past 5 million.  How to raise finance and when. How Meta creative is changing. Plus more questions and answers.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Listeners Questions March 2025

In this episode, we answer the most burning questions our listeners have asked us. Part 1, and Part 2 are next week. Enjoy.📢 Upcoming Workshop: Next week, we’re hosting a live session on hiring and managing VAs—a must-attend if you’re looking to scale efficiently. Secure your spot here: https://book.hammersleybrothers.com/hb-va-workshop/ 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The Biggest Misconception in Ecommerce

In this week's podcast, Mark and Ian dive into the biggest misconceptions in ecommerce. How this misconception trips up most ecommerce owners and how not to make this costly mistake.Ian’s also running a free workshop next week going through the Hammersley Brothers' Ecommerce System, this will be live and you can grab a free ticket here - https://book.hammersleybrothers.com/hb-free-workshop-system/
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Heaven vs. Hell: The Secret to Selling More on Your Ecom Store

Are you using the right emotional triggers to sell your products? In this episode of the Hammersley Brothers eCommerce Podcast, we break down the Heaven & Hell Strategy—a powerful framework that can double your conversion rates by positioning your store the right way.
We’ll walk through real-life examples of how successful eCommerce brands tap into the desire to move toward pleasure (Heaven) and the fear of avoiding pain (Hell) to create ads, landing pages, and branding that make customers take action.
📢 PLUS: This episode leads into our exclusive paid workshop next week, where we’ll show you how to test & refine your store’s positioning for maximum sales. Sign up HERE — https://book.hammersleybrothers.com/hb-positioning-workshop/ spots are limited!
🎧 Listen now and discover the secret to higher sales!
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecom Pulse Check - Maximizing Your Profit by Managing What You Look at Daily, Weekly, Monthly, and Quarterly

Join us in this episode as we discuss the times we stare at dashboards and analytics and when we don’t!
Discover:
• Why looking too much at stats will drive you crazy
• What to do daily, weekly, monthly, and quarterly to ensure your growth
• How do you know you are on track when the numbers don't move as fast as you want and need to
This is a look at the science of e-commerce and how you navigate the numbers and with that to bring you some faster growth on your store!
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

How to Make Your eCommerce Business More Nimble & Profitable (Avoid These Costly Mistakes)

In this episode of The Hammersley Brothers eCommerce Podcast, we dive deep into the nimbleness of an eCommerce site—breaking down hidden costs, bloat, and inefficiencies that are slowing your growth.
What You'll Learn:
• How to reduce costs and streamline operations• The biggest factors making your finances slow and unresponsive• Simple tweaks to stay agile & competitive in today’s market
Plus, we have an exclusive workshop next week to help you take action.
Grab your ticket here: https://book.hammersleybrothers.com/basket-to-order-workshop/
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Your Bounce Rate Sucks & Why It's Not Important

In this podcast, Ian and Mark revisit the bounce rate to see how it's changed. Why this metric might not matter and when it absolutely does. We also have a live free workshop going through our whole model on Friday - you can sign up here - https://book.hammersleybrothers.com/hb-free-workshop/
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Ecommerce Business Design

In this podcast, we discuss designing an ecommerce business that we actually want to own. Looking at what stores we’d want to own and which ones we’d want to avoid.🚀 Free Workshop Next Week! 🚀We’re hosting a free workshop next week, where we’ll dive deep into the full Hammersley Brothers Ecommerce Model. Don’t miss this opportunity to learn and ask questions live! https://book.hammersleybrothers.com/hb-free-workshop
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Add To Cart Rate: Does It Still Matter?

In this podcast, we revisit our first podcast to see how our methodology has changed. Looking at the add-to-cart rate with new eyes. We also talk through what's hot in our online community (still spaces) and level 2 programs (almost full).
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce Predictions For 2025

This week, Mark and Ian dive into 2025 and hear their predictions for ecommerce. What's working, what's getting better and the big opportunities you don't want to miss.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Ecommerce: The Profit Velocity KPI

In this week's podcast, we focus on how to scale profit. Talking about profit velocity and how to find your Goldilocks ROAS for your ecommerce store. Enjoy.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Ecommerce: Listeners Questions Podcast

In this podcast, Mark and Ian answer the top listener's questions. We dig into purchasing a competitor, the best sites to look at right now and how to make more out of big sales events. 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Black Friday Debrief

In the week's podcast Mark and Ian look at the performance of Black Friday. How did our brands do and how was it overall? Lots of records were beaten.
Don't miss our Google Ads Course and Workshop next week, details here https://book.hammersleybrothers.com/hb-google-ads-workshop/
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Ecommerce: Powerful Split Tests Part 3

The third in the series of the best-split tests we have seen make the biggest difference. Engagement devices, cart changes and much more.
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Ecommerce: Best Split Tests Continued

This week, Ian and Mark continue last week's theme. Going through the most impactful split test results they have seen. They cover the value tree, positioning, trust and countdown timers. There's also a paid workshop next week that you can sign up for here https://book.hammersleybrothers.com/workshop/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The Most Amazing Split Tests Results We've Ever Seen

This week, Mark and Ian talk through some of the most amazing 'Oh my God' split testing results we have seen. Use these results to maximize your own ecommerce site's success. Enjoy.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
 
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Early Black Friday Trading Update

This week, we talk about how brands are handling Black Friday this year. What activity we are seeing and how to adapt to get optimum results?
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Stop Split Testing?

In this episode, Ian and Mark explore the myth of 'always be split testing'. When split testing is a good idea, when it's stupid and how to get the best results either way.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: What Ecommerce Sites To Copy

In this episode, Ian and Mark dive into which ecommerce sites to emulate and which ones to avoid.  How to tell if they know what they are doing and how to do better.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The Hammersley Brothers Ecommerce Model

Ian and Mark distill ecommerce down to what actually matters when building a profitable, scaling ecommerce brand.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: SMS Ecommerce Secrets

Today we unpack the amazing power of SMS in ecommerce. Use it to push your peaks and augment profits.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Get Ready For Black Friday 2024

Everything you need to know to have a successful Black Friday and Holiday Season in 2024
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
 
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
 
 
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Profitable Products

This week, we dive into a profitable product mix for ecommerce. Looking at recruitment products, back-end products, and how to choose the right products for the right market.
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce New Trends

In this podcast, we look at the new trends in ecommerce that allow our sites to achieve exponential revenue and profit growth.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Why Ecommerce Has Fundamentally Changed

 In this podcast, Ian and Mark talk about why ecommerce is the way it is today. How we got here and what that means for the future.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786\

Ecommerce: Simple Things Scale

The focus of today's podcast is how simple things scale. How we often see complexity as the answer and avoid the simple answers that can grow our ecommerce sites. I hope you enjoy the session as much as we did.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

How To Buy The Right Ecommerce Site

In this episode, Mark and Ian talk about the types of ecommerce businesses we like to invest in or own. What we look for and what we try to avoid. Enjoy!
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Listeners Questions Podcast Part 2

Mark and Ian answer listeners' questions on Google Ads not scaling, Headless Shopify, AI Impacts in SEO and Google Ads, and more.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Listeners Questions Podcast

This week, we posted a request for questions on our Facebook groups and answered them on our podcast. We cover Klaviyo flows, email marketing, and how July sales are going. Enjoy!
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
 
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
 

Should I Sack My Ecommerce Team? Part 2

This week, Mark and Ian discuss what types of people to hire, what the process should be, and what kinds of tools to use to optimize your teams!
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Should I Sack My Ecommerce Team?

In this podcast, Mark and Ian dive into how to build the perfect team for your ecommerce business. When to hire, who to hire, and what tools to use to manage.
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The Hunt For The Ultimate Ecom Benchmark

In this episode, Ian and Mark talk through their hunt for the ultimate benchmarking KPI for an ecommerce site. One that works regardless of market, cost of traffic, and margin.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Get Rid Of Your Advertising Budget

In this podcast, we look at how the concept of an advertising budget can harm results. Why brands don’t scale even if they can and how to spot whether you are making this common mistakeP.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Behind the Brand: Unpacking Grenade’s Online Strategy

Join Ian Hammersley and Cameron Goldie, Head of E-Commerce at Grenade, as they chat about the smart choices and new ideas used to quickly grow the global online sales of Grenade's high protein, low carb snack bars. If you’re into business, or marketing, or just want to hear a success story, this talk has plenty of useful tips on growing an awesome consumer brand online.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Maximising Your Ecommerce Engine

In this podcast, Mark and Ian dive into optimising the performance of the ecommerce engine you already have. Learn how to maximise the profits from your existing IP and grow.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce Profits

In this podcast, Mark and Ian dive into the cost ratios that are optimal for an ecommerce business. How the top ecommerce businesses structure their costs. How profitable you should be and lots of big reveals.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Is Your Ecommerce Agency Any Good?

In this episode, Mark and Ian dive into ecommerce agencies. How should they report, is it them or is it you? What good agencies do and what bad ones often fail at. Probably the most insightful episode yet. Enjoy.
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Facebook Ads Or Google Ads?

In this podcast, Ian and Mark talk about which channel to use to scale your business. Facebook Ads, Google Ads, Pinterest and Tiktok. Which channel to use when and some good examples of how to get started.
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786