Ecommerce: The Hammersley Brothers Ecommerce Podcast

The Hammersley Brothers Ecommerce Podcast By Mark & Ian Hammersley

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Episodes

E-commerce: Benchmarking

Wednesday Feb 08, 2023

Wednesday Feb 08, 2023

In this week's episode, Ian & Mark talk about how e-commerce benchmarking has changed since 2018 and what you should focus on and aim for in 2023.
 
2023 Ecommerce Benchmark Video - https://member.hammersleybrothers.com/benchmark
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

Wednesday Feb 01, 2023

In this week's episode, Ian & Mark talk about the practical application of the Pareto Analysis, or the 80/20 Rule, in the world of E-commerce. They identify the areas where you should focus your time and energy for the greatest benefit.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

E-commerce: Know Your Numbers

Thursday Jan 19, 2023

Thursday Jan 19, 2023

In this week's episode, Ian & Mark talk discuss the importance of knowing your numbers - what it means and how to make sure you are driving your numbers in your business.
 
Margin Calculator Download Link: https://member.hammersleybrothers.com/margin
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

E-commerce: Product Mix

Friday Jan 13, 2023

Friday Jan 13, 2023

In this week's episode, Ian & Mark talk about the importance of 'buying right', getting product mix working and an outlook on 2023.
 
The Hammersley Brothers' E-commerce 20kCore FREE Workshop: https://book.hammersleybrothers.com/workshop/
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

E-commerce: 2022 Wrap Up

Thursday Dec 22, 2022

Thursday Dec 22, 2022

In this week's episode, Ian & Mark wrap up e-commerce in 2022 talking about the surprises, learnings and insights of the year.
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

Wednesday Dec 14, 2022

In this week's episode, Ian & Mark talk about how to make your e-commerce site get more sticky by bridging to what they actually want.
 
Choosing Your E-commerce Software Video - https://member.hammersleybrothers.com/choosingyourecomsoftware
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

E-commerce: Email Capture

Wednesday Dec 07, 2022

Wednesday Dec 07, 2022

In this week's episode, Ian & Mark talk about how you can grow your ecommerce email list fast.
 
Drop by Drop Report & Training Link - https://member.hammersleybrothers.com/dropbydrop
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

E-commerce: Market Update

Wednesday Nov 30, 2022

Wednesday Nov 30, 2022

In this week's episode, Ian & Mark talk about how to keep the momentum from Black Friday Month going through the Christmas period.
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

Thursday Nov 24, 2022

In this week's episode, Ian & Mark talk about their experience in Split Testing- how they've done it over the years, who should do it and the philosophy on how it should be done.
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

E-commerce: Margins and Costs

Thursday Nov 17, 2022

Thursday Nov 17, 2022

In this week's episode, Ian & Mark talk about the typical product margins across different ecommerce industries, what agencies charge and what's sensible and what's too much. 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

Thursday Nov 10, 2022

In this week's episode, Ian & Mark talk about customer's perception of risk and how you can reduce it on your e-commerce store.
 
Workshop Sign Up Link - https://book.hammersleybrothers.com/workshop/
 
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

Thursday Nov 03, 2022

In this week's episode, Ian & Mark talk about Recruitment and Retention. We discuss the difference of the two, what's working now and what are the best practices to help you grow your e-commerce site.
 
GA4 for E-commerce Video: https://member.hammersleybrothers.com/GA4ecom
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

Thursday Oct 27, 2022

In this week's episode, Ian & Mark talk about Black Friday Sale email sequences - they discuss what to do and how to do it.
 
Black Friday Email Sequence Video Training - https://member.hammersleybrothers.com/TheMagicEmailSequence
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

E-commerce: Flying Bridge

Thursday Oct 20, 2022

Thursday Oct 20, 2022

In this week's episode, Ian & Mark talk about the Flying Bridge Process - it tells you what you should be focusing on your e-commerce site daily, weekly, monthly, and quarterly.
 
PMax LinkedIn Post - https://www.linkedin.com/posts/mark-hammersley_google-pmax-training-activity-6987957684272590848-bY9A?utm_source=share&utm_medium=membFlyinger_desktop
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

E-commerce: Flow of the Numbers

Thursday Oct 13, 2022

Thursday Oct 13, 2022

In this week's episode, Ian & Mark discuss how the flow of the numbers in your Target Sheet, Margin Calculator and Drop by Drop Report should work and how you can ultimately use it to scale your e-commerce store.
 
Target Sheet Download Link - https://member.hammersleybrothers.com/target
 
Margin Calculator Download Link - https://member.hammersleybrothers.com/margin
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

Thursday Sep 22, 2022

In this week's episode Ian & Mark talk about the importance of creating instant trust on your e-commerce site.
 
Creating Instant Trust Training Video - https://member.hammersleybrothers.com/instant-trust
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

E-commerce: Job to be Done

Thursday Sep 15, 2022

Thursday Sep 15, 2022

In this week's episode Ian & Mark discuss the "Job to be Done" to improve your conversion rate and average order value in your e-commerce store.
 
Job to be Done Presentation - https://member.hammersleybrothers.com/job-to-be-done
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

Thursday Sep 08, 2022

In this week's episode Ian & Mark revisit Product Page Optimization. They talk about what’s working right now in 2022, what the fundamentals are and what’s stopped working.
 
Product Page Optimization Training Link - https://member.hammersleybrothers.com/prod-page-optimisation
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

Thursday Sep 01, 2022

In this week's episode Ian & Mark cover listener's questions. We answer the most common questions people have asked over the last few months and dive into each topic in more detail.
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

Thursday Aug 18, 2022

In this week's episode Ian & Mark talk about the most common mistakes people make when on their ecommerce journey to 10 million.
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

E-commerce: Target Sheet

Thursday Aug 11, 2022

Thursday Aug 11, 2022

In this week's episode Ian and Mark talk about how the target sheet will help you drive your revenue.
 
Target Sheet Download Link - https://member.hammersleybrothers.com/target
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

Wednesday Jul 27, 2022

In this week's episode Ian and Mark talk about the importance of Lifetime Customer Value and how to improve it.
 
Lifetime Customer Value Training Video - https://member.hammersleybrothers.com/ltcv-slides
 
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

E-commerce: Email Segmentation

Wednesday Jul 20, 2022

Wednesday Jul 20, 2022

In this week's episode Ian and Mark talk about the importance of segmenting your emails to get more sales from your existing lists.
 
Download Ecommerce Email Segmentation Video - https://member.hammersleybrothers.com/email-segmentation
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

Thursday Jul 14, 2022

In this week's podcast Mark and Ian talk about an important aspect of e-commerce, often not used enough - sales by conversation.
 
Chat to Sell Training Video Download - https://member.hammersleybrothers.com/chat-to-sell
 
 
P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com/)
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here (https://member.hammersleybrothers.com/podcast)

Thursday Jul 07, 2022

In this week's podcast Mark and Ian talk about Welcome Emails and the important things to do to get you up to speed.
 
Abandon Basket Email Video Download - https://member.hammersleybrothers.com/abandon-basket-email
 
 
P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com/)
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here (https://member.hammersleybrothers.com/podcast)

Wednesday Jun 29, 2022

In this week's podcast Mark and Ian talk about the journey we've gone through with our new e-commerce website and the process we use to optimize.
 
Peek Behind The Scene Video Download - https://member.hammersleybrothers.com/behind-scene
 
 
P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com/)
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here (https://member.hammersleybrothers.com/podcast)

E-commerce: Scaling Google Ads

Thursday Jun 23, 2022

Thursday Jun 23, 2022

In this week's podcast Mark and Ian talk about the important parts of Google Ads for e-commerce sites and how it's changing over time.
 
Scaling Google Ads Video Download - https://member.hammersleybrothers.com/scale-gads
 
 
P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com/)
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here (https://member.hammersleybrothers.com/podcast)

Friday Jun 17, 2022

In this week's podcast Mark and Ian talk about the basket page checklist and how to optimize your basket to order rate for your website.
 
Basket Page Optimisation Checklist Download Here - https://member.hammersleybrothers.com/basketpage-optimisation
 
 
 
P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com/)
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here (https://member.hammersleybrothers.com/podcast)

Wednesday Jun 08, 2022

In this week's podcast Mark and Ian talk about the technique for mining competitor reviews to understand exactly how to sell in your market.
 
Download Copywriting Training Here - https://member.hammersleybrothers.com/copywriting-ecommerce
 
 
P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com/)
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here (https://member.hammersleybrothers.com/podcast)

Thursday Jun 02, 2022

In this week's podcast Mark and Ian talk about each of the 5 sales people and what KPI to monitor for each.
 
Download Ecommerce Benchmarking here -https://member.hammersleybrothers.com/benchmark 
 
 
P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com/)
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here (https://member.hammersleybrothers.com/podcast)

Wednesday May 25, 2022

In this week’s Podcast Ian and Mark talk about the flow around an ecommerce site and how getting it right can be a game changer.
 
Download Ecommerce Flow here - https://member.hammersleybrothers.com/ecommerce-flow
 
 
 
P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com/)
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here (https://member.hammersleybrothers.com/podcast)

Wednesday May 18, 2022

In this week’s Podcast Ian and Mark talk about the building blocks and tools you need to ensure the profitability of your e-commerce site.
 
Margin Calculator Download Link - https://member.hammersleybrothers.com/margin
Target Sheet Download Link - https://member.hammersleybrothers.com/target
 
 
P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com/)
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here (https://member.hammersleybrothers.com/podcast)

E-Commerce: The Ecommerce Cost

Thursday May 12, 2022

Thursday May 12, 2022

In this weeks podcast Ian and Mark dig into some of the BS costs in e-commerce that we might be able to get rid of.
 
 
P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com/)
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here (https://member.hammersleybrothers.com/podcast)

Wednesday May 04, 2022

In this week’s Podcast Ian and Mark talk about the important KPIs found in the Ultimate Guide to Ecommerce Growth Book. 
 
How to Measure the KPIs Click Here - https://www.facebook.com/624025795/videos/535823094837496/
Download The Key KPIs Training Video Here - https://member.hammersleybrothers.com/key-KPIs
 
 
P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com/)
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here (https://member.hammersleybrothers.com/podcast)
 

Thursday Apr 28, 2022

In this week’s Podcast Ian and Mark talk about the most lucrative areas of email for Ecommerce and how to generate extra revenue from the channel.
 
Download Ecommerce Blueprint Here - https://member.hammersleybrothers.com/ecommerce-blueprint
 
 
P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com/)
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here (https://member.hammersleybrothers.com/podcast)

E-Commerce: Creating Buyer Trust

Wednesday Apr 20, 2022

Wednesday Apr 20, 2022

In this week’s Podcast Ian and Mark talk about how to create buyer trust on all of your landing pages and email series.
 
Download Creating Instant Trust Training Video - https://member.hammersleybrothers.com/instant-trust
 
P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com/)
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here (https://member.hammersleybrothers.com/podcast)
 

E-commerce: Market Update

Wednesday Apr 13, 2022

Wednesday Apr 13, 2022

In this podcast Mark and Ian discuss what's happening in the ecommerce market right now.  How inflation and post Covid is affecting sales and recruitment around the world - what are the consequences and the opportunities to move forward.
 
Download Jobs To Be Done Training - https://member.hammersleybrothers.com/job-to-be-done
 
 
P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business:
 
Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com/)
 
Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here(https://member.hammersleybrothers.com/podcast)
 
 
 

Wednesday Apr 06, 2022

In this week's podcast we discuss how to build an ecommerce business around a great product page.
 
Download Product Page Optimization Training Video - (https://member.hammersleybrothers.com/prod-page-optimisation)
 
 
P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)

Wednesday Mar 30, 2022

In this podcast Mark and Ian, cut through the clutter to show you how to look at an ecommerce business in Google Analytics.  What's important, what's a waste of time and how to understand your customers actual buying journey.
 
Download Google Analytics Training Video - (https://member.hammersleybrothers.com/gatraining)
 
 
P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)

Wednesday Mar 23, 2022

In this podcast Mark and Ian talk about what's working in Facebook Ads for ecommerce sites.
 
Download Facebook Creative Training Video - (https://member.hammersleybrothers.com/facebookads)
 
 
P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. -Click Here (https://member.hammersleybrothers.com/podcast)

E-commerce: Design Workshop

Wednesday Mar 16, 2022

Wednesday Mar 16, 2022

In this podcast Mark and Ian discuss how to ‘make it all come together’ using the Design Workshop process.
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here (https://member.hammersleybrothers.com/podcast)

E-commerce: Target Sheet

Thursday Mar 10, 2022

Thursday Mar 10, 2022

In this week's podcast Mark and Ian talk about how a tool called the Target Sheet can start the process to scaling your ecommerce business.
 
Target Sheet Download Link -  (https://member.hammersleybrothers.com/target)
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here (https://member.hammersleybrothers.com/podcast)

E-Commerce: Post Purchase Upsell

Wednesday Mar 02, 2022

Wednesday Mar 02, 2022

In this week's episode Ian and Mark talk about the Post Purchase Upsell and the reasons why everyone should be using it.
 
To get the Post Purchase Upsell training mentioned in the podcast - Click Here - https://member.hammersleybrothers.com/post-purchase-upsell
 
 
P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)

Wednesday Feb 23, 2022

In this week's episode Ian and Mark talk about the Lifetime Customer Value and how it plays a vital role in scaling an ecommerce business.
 
To get the Lifetime Customer Value presentation mentioned in the podcast - Click Here - https://member.hammersleybrothers.com/ltcv-slides
 
 
P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)

E-Commerce: Email Segmentation

Wednesday Feb 09, 2022

Wednesday Feb 09, 2022

In this week's episode Ian and Mark talk about email segmentation strategies to increase email revenue. 
 
Download Ecommerce Email Segmentation Video - https://member.hammersleybrothers.com/email-segmentation
 
 
 
P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business:
 
1. Grab a copy of our bookIt’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling tooIt’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786
 
3. Join our Coaching Programs and get growing.If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

E-Commerce: Sales By Conversation

Wednesday Feb 02, 2022

Wednesday Feb 02, 2022

In this week's episode Ian and Mark talk about getting more value from the existing traffic by using sales by conversation as part of the ecommerce marketing mix.
 
To get the Sales By Conversation training mentioned in the podcast - Click Here -  https://member.hammersleybrothers.com/chat-to-sell
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here (https://member.hammersleybrothers.com/podcast)

E-Commerce: Abandon Basket

Thursday Jan 27, 2022

Thursday Jan 27, 2022

In this week's episode Ian and Mark cover all the essential stats and tips for improving basket abandonment emails.
 
To get the abandon basket training mentioned in the podcast - Click Here - https://member.hammersleybrothers.com/abandon-basket-email
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here (https://member.hammersleybrothers.com/podcast)

Wednesday Jan 19, 2022

In this week's Podcast Mark and Ian talk about the process they use to produce great Ecommerce Copywriting.
 
To get the copywriting training mentioned in the podcast - Click Here - https://member.hammersleybrothers.com/copywriting-ecommerce
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here (https://member.hammersleybrothers.com/podcast)

Wednesday Jan 12, 2022

In this week's Podcast Mark and Ian finish off the second part of the most powerful benchmarking information you need to know about your ecommerce store.
Free Download Ecommerce Benchmark Video
Benchmarking 101 Part 1 Listen Here
 
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
 
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
 
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here (https://member.hammersleybrothers.com/podcast)

E-commerce: Benchmarking 101

Thursday Dec 23, 2021

Thursday Dec 23, 2021

In this week's Podcast Mark and Ian look at some of the most powerful benchmarking information you need to know about your ecommerce store.
 
Download Ecommerce Benchmark Resource
 
 
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here (https://member.hammersleybrothers.com/podcast)

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