Ecommerce: The Hammersley Brothers Ecommerce Podcast

What do Trump tariffs, Easter weather, and Google Ads have in common? They’re all disrupting your eCommerce margins — and most brands don’t know how to respond.
 
In this episode, Mark and Ian break down the real impact of the new U.S. import tariffs, why rain (or the lack of it) can tank your ROAS, and how to keep calm when everything feels like it’s falling apart.
 
You’ll learn:
Why knowing your numbers sheet is the only thing that saves you
How to handle sudden market disruptions — like a 145% tariff overnight
When to cut spend vs. hold your ground in paid ads
How AI and trade wars are colliding to reshape eCommerce
Real-world lessons from brands who failed (and succeeded) under pressure
This is a must-watch for any DTC founder, eCom manager, or Shopify brand owner trying to stay profitable in a world that’s changing fast.
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

This week, we're diving into AI in e-commerce, how we're using it personally, how we see this space moving over time, the benefits and some of the fallout from it. So let's get started.
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

In this podcast, we dig into the second part of listeners questions. How to get past 5 million.  How to raise finance and when. How Meta creative is changing. Plus more questions and answers.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In this episode, we answer the most burning questions our listeners have asked us. Part 1, and Part 2 are next week. Enjoy.📢 Upcoming Workshop: Next week, we’re hosting a live session on hiring and managing VAs—a must-attend if you’re looking to scale efficiently. Secure your spot here: https://book.hammersleybrothers.com/hb-va-workshop/ 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In this week's podcast, Mark and Ian dive into the biggest misconceptions in ecommerce. How this misconception trips up most ecommerce owners and how not to make this costly mistake.Ian’s also running a free workshop next week going through the Hammersley Brothers' Ecommerce System, this will be live and you can grab a free ticket here - https://book.hammersleybrothers.com/hb-free-workshop-system/
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Are you using the right emotional triggers to sell your products? In this episode of the Hammersley Brothers eCommerce Podcast, we break down the Heaven & Hell Strategy—a powerful framework that can double your conversion rates by positioning your store the right way.
We’ll walk through real-life examples of how successful eCommerce brands tap into the desire to move toward pleasure (Heaven) and the fear of avoiding pain (Hell) to create ads, landing pages, and branding that make customers take action.
📢 PLUS: This episode leads into our exclusive paid workshop next week, where we’ll show you how to test & refine your store’s positioning for maximum sales. Sign up HERE — https://book.hammersleybrothers.com/hb-positioning-workshop/ spots are limited!
🎧 Listen now and discover the secret to higher sales!
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Join us in this episode as we discuss the times we stare at dashboards and analytics and when we don’t!
Discover:
• Why looking too much at stats will drive you crazy
• What to do daily, weekly, monthly, and quarterly to ensure your growth
• How do you know you are on track when the numbers don't move as fast as you want and need to
This is a look at the science of e-commerce and how you navigate the numbers and with that to bring you some faster growth on your store!
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

In this episode of The Hammersley Brothers eCommerce Podcast, we dive deep into the nimbleness of an eCommerce site—breaking down hidden costs, bloat, and inefficiencies that are slowing your growth.
What You'll Learn:
• How to reduce costs and streamline operations• The biggest factors making your finances slow and unresponsive• Simple tweaks to stay agile & competitive in today’s market
Plus, we have an exclusive workshop next week to help you take action.
Grab your ticket here: https://book.hammersleybrothers.com/basket-to-order-workshop/
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

In this podcast, Ian and Mark revisit the bounce rate to see how it's changed. Why this metric might not matter and when it absolutely does. We also have a live free workshop going through our whole model on Friday - you can sign up here - https://book.hammersleybrothers.com/hb-free-workshop/
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

In this podcast, we discuss designing an ecommerce business that we actually want to own. Looking at what stores we’d want to own and which ones we’d want to avoid.🚀 Free Workshop Next Week! 🚀We’re hosting a free workshop next week, where we’ll dive deep into the full Hammersley Brothers Ecommerce Model. Don’t miss this opportunity to learn and ask questions live! https://book.hammersleybrothers.com/hb-free-workshop
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

In this podcast, we revisit our first podcast to see how our methodology has changed. Looking at the add-to-cart rate with new eyes. We also talk through what's hot in our online community (still spaces) and level 2 programs (almost full).
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

This week, Mark and Ian dive into 2025 and hear their predictions for ecommerce. What's working, what's getting better and the big opportunities you don't want to miss.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

In this week's podcast, we focus on how to scale profit. Talking about profit velocity and how to find your Goldilocks ROAS for your ecommerce store. Enjoy.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

In this podcast, Mark and Ian answer the top listener's questions. We dig into purchasing a competitor, the best sites to look at right now and how to make more out of big sales events. 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In the week's podcast Mark and Ian look at the performance of Black Friday. How did our brands do and how was it overall? Lots of records were beaten.
Don't miss our Google Ads Course and Workshop next week, details here https://book.hammersleybrothers.com/hb-google-ads-workshop/
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

The third in the series of the best-split tests we have seen make the biggest difference. Engagement devices, cart changes and much more.
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

This week, Ian and Mark continue last week's theme. Going through the most impactful split test results they have seen. They cover the value tree, positioning, trust and countdown timers. There's also a paid workshop next week that you can sign up for here https://book.hammersleybrothers.com/workshop/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

This week, Mark and Ian talk through some of the most amazing 'Oh my God' split testing results we have seen. Use these results to maximize your own ecommerce site's success. Enjoy.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
 
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

This week, we talk about how brands are handling Black Friday this year. What activity we are seeing and how to adapt to get optimum results?
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In this episode, Ian and Mark explore the myth of 'always be split testing'. When split testing is a good idea, when it's stupid and how to get the best results either way.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In this episode, Ian and Mark dive into which ecommerce sites to emulate and which ones to avoid.  How to tell if they know what they are doing and how to do better.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ian and Mark distill ecommerce down to what actually matters when building a profitable, scaling ecommerce brand.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Today we unpack the amazing power of SMS in ecommerce. Use it to push your peaks and augment profits.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Everything you need to know to have a successful Black Friday and Holiday Season in 2024
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
 
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
 
 
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

This week, we dive into a profitable product mix for ecommerce. Looking at recruitment products, back-end products, and how to choose the right products for the right market.
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In this podcast, we look at the new trends in ecommerce that allow our sites to achieve exponential revenue and profit growth.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

 In this podcast, Ian and Mark talk about why ecommerce is the way it is today. How we got here and what that means for the future.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786\

The focus of today's podcast is how simple things scale. How we often see complexity as the answer and avoid the simple answers that can grow our ecommerce sites. I hope you enjoy the session as much as we did.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In this episode, Mark and Ian talk about the types of ecommerce businesses we like to invest in or own. What we look for and what we try to avoid. Enjoy!
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Mark and Ian answer listeners' questions on Google Ads not scaling, Headless Shopify, AI Impacts in SEO and Google Ads, and more.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

This week, we posted a request for questions on our Facebook groups and answered them on our podcast. We cover Klaviyo flows, email marketing, and how July sales are going. Enjoy!
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
 
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
 

This week, Mark and Ian discuss what types of people to hire, what the process should be, and what kinds of tools to use to optimize your teams!
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In this podcast, Mark and Ian dive into how to build the perfect team for your ecommerce business. When to hire, who to hire, and what tools to use to manage.
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In this episode, Ian and Mark talk through their hunt for the ultimate benchmarking KPI for an ecommerce site. One that works regardless of market, cost of traffic, and margin.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In this podcast, we look at how the concept of an advertising budget can harm results. Why brands don’t scale even if they can and how to spot whether you are making this common mistakeP.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Join Ian Hammersley and Cameron Goldie, Head of E-Commerce at Grenade, as they chat about the smart choices and new ideas used to quickly grow the global online sales of Grenade's high protein, low carb snack bars. If you’re into business, or marketing, or just want to hear a success story, this talk has plenty of useful tips on growing an awesome consumer brand online.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In this podcast, Mark and Ian dive into optimising the performance of the ecommerce engine you already have. Learn how to maximise the profits from your existing IP and grow.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In this podcast, Mark and Ian dive into the cost ratios that are optimal for an ecommerce business. How the top ecommerce businesses structure their costs. How profitable you should be and lots of big reveals.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In this episode, Mark and Ian dive into ecommerce agencies. How should they report, is it them or is it you? What good agencies do and what bad ones often fail at. Probably the most insightful episode yet. Enjoy.
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In this podcast, Ian and Mark talk about which channel to use to scale your business. Facebook Ads, Google Ads, Pinterest and Tiktok. Which channel to use when and some good examples of how to get started.
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
 

This week, Ian and Mark talk through some of the most exciting businesses that have been through our mentoring programs. How they found success, what models they used, and where the treasures in ecommerce are!
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -https://www.facebook.com/groups/924567391291786

This week, Ian and Mark dive into the thinking process to use when the sales go flat. We look at how to dissect the data, work out a solution, and how to turn it around.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

We cut this discussion out of the main podcast because it was an interesting piece on international expansion. It's a model that you can use to expand overseas based around how the top paid media channels work. We thought it would be good to highlight this as a bonus episode.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In this episode, Ian and Mark talk through the fundamentals of ecommerce that 99% of people miss.  They cover the true cost of these mistakes and the fascination of the new 'shiny thing'.
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ian interviews famous e-commerce expert Chloë Thomas about e-commerce trends and her predictions about where the industry is going.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

This week, Mark and Ian talk about how their system has changed recently to effectively scale high value products. 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In this podcast, we talk through a gifting ecommerce business, scaling to 20 Million profitably.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In this episode, Mark and Ian dive into a case study on women's clothing, home decor and building revenue to the 10 million milestone.
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

This week, we talk through the dominoes of an ecommerce sale relating to a cosmetics business. Scaling to 10 million plus.
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In this podcast, Ian and Mark run through a couple of case studies, showing how they used the dominos to help build ecommerce site revenue and businesses. Two examples in this podcast, one site to 20 million a year and the second to 70 million.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786