Ecommerce: The Hammersley Brothers Ecommerce Podcast
The Hammersley Brothers Ecommerce Podcast By Mark & Ian Hammersley
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Episodes
Wednesday Apr 01, 2020
Wednesday Apr 01, 2020
This week we're going to be diving into the lockdown and how it's affecting those of us working at the coal face of ecommerce. We cover some important things about Google's machine learning algorithms and what's working and what's most definitely not. There's a lot of change in the air and we hope this gives you some direction.
Looking to take your eCommerce revenue to the next level, grab a free eCommerce scaling call with us by visiting www.ecommercecall.com today.
Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)
Tuesday Mar 24, 2020
Tuesday Mar 24, 2020
In this week's episode we talk about the corona virus and how it’s changing e-commerce very quickly. We literally recorded this episode just about 10 minutes before the announcement that Boris was going to lock down the country. So we didn't know at this stage the UK was going to be locked down. Since we have got access to a huge amount of e-commerce data, and we can see exactly what's going on and we give insight into the current situation and what we can all be doing. Stay safe people!
Looking to take your eCommerce revenue to the next level, grab a free eCommerce scaling call with us by visiting www.ecommercecall.com today.
Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)
Wednesday Mar 18, 2020
Wednesday Mar 18, 2020
This week we thought we'd change the tables a bit and optimise a rational based purchase ecommerce store. In two recent podcasts we have been talking about fashion and furniture, both very emotional purchases. So this week we are going to look at how the Ultimate Ecommerce Growth model would apply to a DIY store selling tools and hardware.
Looking to take your eCommerce revenue to the next level, grab a free eCommerce scaling call with us by visiting www.ecommercecall.com today.
Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)
Tuesday Mar 10, 2020
Tuesday Mar 10, 2020
This week we're going to be talking about the 80/20 rule and how it applies to e-commerce. This rule shows you how you can work less spend less and get more sales on your ecommerce site.
Looking to take your eCommerce revenue to the next level, grab a free eCommerce scaling call with us by visiting www.ecommercecall.com today.
Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)
Wednesday Mar 04, 2020
Wednesday Mar 04, 2020
In this week's episode, we're going to delve into a furniture store and look at how the Ultimate Ecommerce Growth methodology applies to a higher average order value. Last week we covered fashion, so it's interesting to see how the model contrasts when we look at furniture.
(Looking to take your eCommerce revenue to the next level, grab a free eCommerce scaling call with us by visiting www.ecommercecall.com today.)
Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)
Wednesday Feb 26, 2020
Wednesday Feb 26, 2020
In this week's episode we are going through our growth methodology and how it applies to a fashion business. This is a first of a series of podcasts where we're going to delve into specific ecommerce markets and look at how the KPIs and Ultimate Ecommerce Growth Methodology can help grow these businesses.
(Looking to take your eCommerce revenue to the next level, grab a free eCommerce scaling call with us by visiting www.ecommercecall.com today.)
Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)
Wednesday Feb 19, 2020
Wednesday Feb 19, 2020
This week we're going to be diving into the core, the unique selling point of each eCommerce site must have in order to scale, because we believe that many people move off from this important concept too early.
(Looking to take your eCommerce revenue to the next level, grab a free eCommerce scaling call with us by visiting www.ecommercecall.com today.)
Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)
Wednesday Feb 12, 2020
Wednesday Feb 12, 2020
This week we're going to be talking about the Six Month Recruitment Rate. This is a metric we haven't covered in much detail before, and it's a very good metric to understand where you are in terms of your growth cycle.
Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)
Monday Feb 10, 2020
Monday Feb 10, 2020
This week we are interviewing Colin Neil, SVP Business Development (UK) at Adyen. Adyen is a payment processor that processes billions of dollars of online payments around the world. So with the focus on ecommerce, we want to talk about the potential friction points in the checkout.Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)
Tuesday Feb 04, 2020
Tuesday Feb 04, 2020
This week we are going to look at how our methodology changes when looking at small size ecommerce site compared to big site. How does a site doing over £10million a year compare to a site doing under £250,000, and how our methodology can be applied to both of those scenarios.
Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)
Thursday Jan 30, 2020
Thursday Jan 30, 2020
In this episode we are going in-depth into the Basket to Checkout Rate. How can you understand whether this key KPI is on point or needs work? We tell the key benchmark value for this metric and also when it's important to work this area.Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)
Tuesday Jan 21, 2020
Tuesday Jan 21, 2020
This week we are talking about what to look at week to week, month to month, and year to year in your ecommerce business. Get some structure around the important metrics and build a system of improving them.
Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)
Thursday Jan 16, 2020
Thursday Jan 16, 2020
This week we are going to dive into Offer Architecture. This is one of the most important aspects in getting your site revenue scaling. It is almost like a switch, if you have it on and it is working you can grow, and if you haven't got it right everything will be stuck in the doldrums.
So pay attention, we are going into a lot of detail on what works and what doesn't and we hope you enjoy it! Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)
Wednesday Dec 04, 2019
Wednesday Dec 04, 2019
In this episode we are going to talk about the lifetime customer value and how important this is to your overall profitability of your store. We get into what it is, how to measure it, and also how to ultimately improve it in your store.
Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)
Friday Nov 22, 2019
Friday Nov 22, 2019
This week we are going to talk about Average Order Value. It is one of the most important KPIs and we dive into a lot of details on how you can improve it.
Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)
Friday Nov 15, 2019
Friday Nov 15, 2019
This week we are going to dive into End Of Life Magento 1. We put this as a bonus episode because this is not going to be relevant for everybody who listened to our podcasts and this is only relevant for people currently running a Magento 1 shop.
Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)
Wednesday Nov 06, 2019
Wednesday Nov 06, 2019
In this episode of the Hammersley Brothers Ecommerce podcast, we talk about Ecommerce Conversion Rate Optimisation.
Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)
Thursday Oct 17, 2019
Thursday Oct 17, 2019
This episode of the Hammersley Brother's Ecommerce Podcast, we answer some recent questions from the email list. We dig into expansion of a pet clothing store, Ecommerce SEO and site speed issues. Enjoy.
Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)
Thursday Oct 17, 2019
Thursday Oct 17, 2019
Ian's recent talk and question and answer at The Ecommerce Club on globalisation
Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)
Wednesday Oct 09, 2019
Wednesday Oct 09, 2019
In this episode brothers Mark & Ian Hammersley dive into ways to successfully reduce wasted spend by lowering the bounce rate of an ecommerce site.
Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)
Tuesday Oct 01, 2019
Tuesday Oct 01, 2019
In this episode brothers Mark & Ian Hammersley continue diving into their experiences with increasing the KPI Add To Basket Rate.
Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)
Monday Sep 23, 2019
Monday Sep 23, 2019
In this episode brothers Mark & Ian Hammersley talk about their experience with increasing the KPI Add To Basket Rate.
Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Grab a copy of our book
It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)
2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too
It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)
3. Join our Coaching Programs and get growing.
If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)