Ecommerce: The Hammersley Brothers Ecommerce Podcast

The Truth About Reactivation: The Final Offer That Actually Matters

This episode is Offer #5 in our 5 Offers Series: Reactivation — the last offer in the stack, and the most misunderstood.
Reactivation should never be your growth strategy.It should be the icing, not the cake.
But done properly? It’s free revenue sitting on your doorstep.
In this episode, Mark and Ian reveal:
The real purpose of a reactivation offer (and why it isn’t what you think)
How to calculate the exact moment a customer becomes “lapsed” using the 95% rule
Monetary credit vs. discounts which actually breaks through inbox blindness
Why waiting too long kills reactivation… and how acting early transforms your AOV
What to do with subscribers who don’t open, ignore, or never see your emails
Why some businesses shouldn’t expect powerful winbacks and what to focus on instead
How to use reactivation across email, SMS, direct mail, Facebook, and Google audiences
The old bakery story that explains why reactivation works (only after fixed costs are paid)
If you’ve ever wondered whether reactivation is worth it — or if your business is doing it the wrong way — this episode answers everything.
📉 Think reactivation will fix bad retention?📈 Want to squeeze extra profit from customers who’ve drifted away?
 
Start here.
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Offer #4 The Peak Season Offer

This episode is Offer #4 in our 5 Offers Series: The Peak Season Offer, and it’s the one that can take your ecommerce business from “doing okay” to absolutely flying.
 
Every brand gets a sales spike in peak season. But most leave thousands on the table by running the wrong offer or just doing what they did last year.
 
In this episode, Mark and Ian reveal:
The difference between a good seasonal offer and one that explodes LTV
What your ad needs to do differently in a peak buying window
How to make urgency feel real and not desperate
Why relying on discounts alone kills margin (and what to use instead)
The “gift drop” tactic we’ve seen convert like mad in BFCM, January, and even Easter
Whether you’re planning Q4, mid-year sales, or a product drop, this is how to make sure your biggest days don’t just make revenue... they make profit.
 
📉Still blasting 20% off codes with a countdown timer?
📈Want to turn your peak season into your highest ROAS moment?
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The Retention Blueprint: How Smart Brands Drive Repeat Sales on Autopilot

This is Offer #3 in our 5 Offers series — and it’s the offer that quietly decides whether your business becomes a scalable brand… or stays stuck buying customers forever.
You’ve nailed the first sale. Maybe you’ve got the second. But unless you’re intentionally architecting repeat purchase behavior, you’re losing margin, losing momentum, and relying way too heavily on Meta and Google to stay alive.
In this episode, Mark and Ian unpack:
 Why the General Retention Offer is the most overlooked money-maker in ecommerce
 The 3 drivers of real retention: Rhythm, Relevance, and Reward
 How brands like Brook Taverner, GSF Car Parts, and AO.com leverage natural buying cycles
 Why “loyalty points” don’t work — and what to use instead
 How to build a retention strategy that compounds LTV without discounting
 The simple offer tweak that instantly boosts retention across the board
📉 Still depending on discount codes and random email blasts?📈 Want your customers to buy again because they want to, not because you’re begging?
Listen to this and your entire view of retention will change — permanently.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Why Most Ecommerce Brands Never Scale – They Ignore This Second Sale Trick

This is Offer #2 in our 5 Offers series – and it's the one that quietly kills most ecommerce growth.
You’ve got the first sale. Great. But if you're not locking in the second sale quickly, you're bleeding profit and your ad model won’t scale.
In this episode, Mark and Ian break down:
Why the second sale is the linchpin of your LTV
How long you’ve really got before your customer forgets you exist (hint: it’s weeks, not months)
Examples from 8- and 9-figure brands like Cox & Cox, Goat Milk Stuff, Grenade, and more
How to position your second-sale offer so it doesn’t just feel like a discount
The “earned credit” trick that makes customers want to use their reward before it expires
How changing this one offer can make your ROAS model work
📉 Still sending out 10% codes without thinking?📈 Want to unlock more scale without touching your ad accounts?
Then this is the episode.
🎁 Get the workshop replays + number sheet here → hammersleybrothers.com
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Your First-Time Offer Sucks (Here’s How to Fix It)

This episode is the start of a new series: the 5 Offers every ecommerce brand needs to scale properly.
 
We're kicking off with the most important one — and the one most brands get wrong:
 
👉 The Recruitment Offer — the thing that gets someone to buy from you for the very first time.
 
If your offer is just “10% off your first order,” and you’re wondering why your ROAS is falling off a cliff… this is for you.
 
Inside, we break down:
 
Why the job of the recruitment offer isn’t to make profit — it’s to create momentum
How to structure offers that lift AOV without tanking conversion rate
Real examples from wine brands, supplement kits, and BOGOFs that crushed it
Why you should stop giving your customers too many choices
How to spot when your order value is the real problem (not your ads)
 
This episode is all about removing friction, getting the sale, and setting up a second one.
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The 5 Key Ecommerce Offers You Need to Scale: Recruitment, Retention & More

In this episode, Mark and Ian dive deep into the five essential offers that every eCommerce business needs to scale — and why most businesses get them wrong.
 
🔑 Key takeaways:
■ Recruitment Offer: How to attract your first customers and set up a winning acquisition strategy■ Second Sale Strategy: Get customers to buy again, and increase your revenue per user■ General Retention: Keep your customers coming back with targeted campaigns■ Peak Offers: Drive massive sales during seasonal events like Black Friday or Valentine's Day■ Reactivation: Win back lapsed customers and turn them into loyal buyers
In this intro to the new series, you'll also hear about:
The importance of customer segmentation and why it’s often misunderstoodHow focusing on the right offers can skyrocket your salesHow to create an offer architecture that boosts average order value and lifetime customer value
 
🎯 Ready to optimize your eCommerce offers and scale? Tune in and don’t miss the next episode, where we go deep into Recruitment Offers.
 
👨‍🏫 Join our community for more: HammersleyBrothers.com
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The Seasonal Specialist Ecommerce Model – How to Dominate Your Peak and Avoid the Drop

This is the fifth ecommerce business type in our series — and it’s often the most misunderstood.
In this episode, Mark and Ian unpack the Seasonal Specialist model — where 80%+ of revenue happens in just 6–8 weeks. Whether you sell Christmas hampers, school shoes, winter clothing, or Valentine’s gifts, this episode shows you:
🔍 What you’ll learn:
 
• Why trying to "smooth the troughs" is a waste of time• How to maximize the peak season instead of burning cash year-round• Why most seasonal brands overspend in quiet months• How to use event-based email + SMS to create more peaks• Brands like British Hampers & Stormy Kromer scaled fast by getting this right• The one thing your agency will never understand about seasonal scaling
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: The Need Driven Supplier Ecommerce Business (Type 4)

Continuing our exploration of the 5 types of ecommerce businesses.
 
This week, we dive into type 4, the 'Needs Driven Supplier'.
 
Watch this if your business is reliant on google ads and sells a product that people only want when they need it.
 
It's a good one with a lot of good case studies, so I hope you enjoy it.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

You’re Doing $5M+ But Still Not Paid? You’re Probably a Volume Retailer Stuck at the Ceiling

You’ve got sales. You’ve got a brand. But your bank account says otherwise.
In this episode, Mark and Ian break down the Volume Retailer — the third ecommerce business type — and explain why most owners of $2M–$10M brands never get paid unless they fix one critical thing:
🧠 Profit Velocity.
Inside:•The real reason brands get stuck at $3M–$5M•Why revenue growth means nothing if you’re not making cash•The exact model behind Bedding Envy, ProCook, Brook Taverner, and Cox & Cox•How to break through to $10M+ with margin, bundling, stock control, and scale jumps•How to spot when it’s time to go all-in — or risk stagnating forever
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Ecommerce business type 2 – High-Ticket One-Timers Explained

Most ecommerce advice doesn’t apply to high-ticket stores — because they follow completely different rules.
In this episode, Mark and Ian break down the second of the 5 ecommerce business types: The High-Ticket One-Timer — and how it totally changes your strategy.
Whether you’re selling sofas, tiles, custom bikes, or industrial equipment, you’ll learn:,
•Why your ads aren’t converting (and why ROAS looks broken),•How to fix your lead capture, upsells, and cashflow timing,•What the 3 success levers are that actually move the needle,•How to avoid death-by-yoyo-spending when the market shifts,•Why agencies often destroy this model by treating it like a volume retailer,
 If you’ve ever thought “Why isn’t this working?” — this episode will give you the diagnosis and strategy reset you need.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: The 5 Type Series: Type One The Compounding Brand

Most ecommerce playbooks fail because they treat compounders like ordinary brands. A Compounding Brand grows by turning first-time buyers into loyalists fast—and letting that flywheel do the heavy lifting.
In this episode, Mark and Ian unpack the Compounder model: how it scales, how to measure it, and how to avoid killing momentum with volume-retailer tactics.
🔍 What you’ll learn:
The 5 ecommerce archetypes—then a deep dive on the Compounder
Why Compounders outscale others: repeat velocity + LTV flywheel
The only two numbers that matter: Recruitment ROAS and Second-Sale Speed
Real playbooks behind brands compounding to $10M, $20M, and $60M+
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

If Your Ecommerce Brand Feels Stuck — You’re Probably Using the Wrong Playbook

We are back! New podcast episode. Here's what we covered:
Most ecommerce brands copy strategies that were never meant for them — and that’s why they stay stuck.If you’re tired of:
Wasting time on “growth hacks” that don’t grow anything
Being busy but not profitable
Copying strategies that work for others but fail for you
…this episode will help you stop guessing and start scaling
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Why Your Ads Stop Scaling — And What to Do About It

Your Meta and Google ads worked… until they didn’t. In this episode, Mark and Ian Hammersley unpack the real reasons your ads hit a ceiling—and what to change to scale again without burning cash. You’ll learn:
How to know if it’s your ads or your website blocking scale,
Why ROAS can be misleading (and dangerous),
How agencies accidentally sabotage your growth,
The right revenue per visitor benchmarks,
How to fix campaign structure, frequency, and creative flow,
•Includes proven scaling tactics from $10M+ ecommerce brands.
•Watch before you increase your ad spend again. Plus, join our free workshop tomorrow for a deeper dive and live Q&A: https://book.hammersleybrothers.com/hb-what-to-fix/
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: The Metrics That Mislead Ecommerce Brands

In this episode, Mark and Ian Hammersley break down the most dangerous ecommerce metrics that could be quietly destroying your profitability. From inflated conversion rates to misleading ROAS numbers, this is a no-BS look at what matters in scaling a profitable ecommerce business. Learn why agencies may be incentivized to keep you small, how Google and Meta mislead on attribution, and what numbers actually drive sustainable growth.If you’ve ever asked, “Why isn’t my store growing despite great metrics?”, this is the episode for you.📈 Key topics covered:•Why high conversion rates can signal stagnation,•The truth about blended ROAS and SEO dominance,•Facebook Ads’ 1-day view trap,•How bad bounce rate data can fool you,•Why chasing high ROAS can hurt your bottom line
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Will Your Product Sell? How to Validate & Spot a Scalable Winner

Most ecommerce brands fail because the product was never right to begin with.
In this episode, Mark and Ian answer two of the most critical questions for any founder launching or pivoting a product:
What’s the best way to validate a new product idea?
How do you know if it has the potential to scale — before going all-in?
You’ll learn the validation shortcuts, early signals, and mindset shifts that can save you thousands (and months of wasted time).
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Listeners’ Questions Part 4: Competing with Big Brands, Wholesale Traps & Maximising Profit

Can small ecommerce brands really compete with the big players? Should you go wholesale? And what actually drives more profit?
 
In this Q&A episode, Mark and Ian answer three powerful listener questions that every growing brand will eventually face:
 
What advantage do we have as small business owners to compete with big-budget brands on ads?
What’s the biggest trap when taking on wholesale as a channel?
How do you maximise overall profit across the business?
 
If you’re at the stage where you’re scaling up, exploring new channels, or just trying to stay profitable in a noisy market — this one’s packed with strategy, examples, and hard-earned lessons.
 
🎯 Bonus: Get the free ecommerce number sheet and training workshop at hammersleybrothers.com
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Listeners' Questions Part 3

In this Q&A episode, we tackle three questions that could make or break your ecommerce growth:
 
Should you build a brand you're passionate about — or go where the gap is?
What should you do if you're bleeding money every day?
What are the biggest mistakes founders make when trying to scale?
 
This one’s about cutting through the noise. No theory — just honest answers from the trenches.
📉 If you’re stuck in the early grind...🧠 Or unsure what to fix next...This might be the turning point.
🎓 Grab the free numbers sheet and strategy workshop at HammersleyBrothers.com.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Ecommerce: Listeners Questions Part 2

In this episode, Mark and Ian answer three real questions from ecommerce founders — no fluff, just clear thinking and practical advice:
 
1. Why stick to one channel until it’s maxed out?,
2. What should you do when you’ve got too much stock to shift?,
3. How would we build a large email list before launch?,
This is one of those episodes where the answers could save you months of wasted time and thousands in ad spend.
 
🎯 If you're building or scaling a DTC brand, this one’s for you.🎓 Bonus: Get the free number sheet and training workshop at HammersleyBrothers.com
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Ecommerce: Listeners Questions Part 1

Scaling your ecommerce brand? Don’t guess. In this listeners questions episode, we answer.
 
💬 "How much should I spend on ads?"
We break down the answer for both beginners and scaling brands — and explain why chasing high ROAS might actually be slowing you down.
 
💬 "Who should I hire first when I want to scale beyond myself?"Most brands get this wrong. We’ll show you what actually unlocks momentum.
 
💬 "Should I use a .com or a local domain?"Yes — this one still matters. And no, the answer isn’t what most people think.
 
If you’re already at $300k+ and gunning for $10M, this episode could save you a year of wasted time and wrong hires.
 
🔔 Hit play to unlock clarity on your next moves.
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

The 3 Things That Accelerate Profit Velocity

Profit Velocity. It’s the missing metric in most ecommerce businesses — and the one that unlocks real, scalable growth.
In this episode, Mark and Ian unpack:
•Why spending more can actually reduce your risk,•The surprising trade-off between ROAS and growth rate,•How to find your optimal spend level based on contribution margin,•Why most brands ignore customer lifetime value decay curves,•How a 5% margin shift or small upsell can double your growth speed,
📈 If you're serious about building a 7- or 8-figure brand, this episode gives you the mental model and tools to grow smarter.
💡 Includes live walkthroughs from their ecommerce number sheet, retention strategies, and practical tweaks you can make today.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The Truth About Ecommerce Email: Why You’re Leaving Money on the Table

Most ecommerce brands are getting email wrong — and it’s costing them a fortune.
In this episode, Mark and Ian break down:
• Why most brands under-capture emails (and how to fix it fast)• The real job of email (hint: it’s not just retention)• How to time your emails around buying mode and conversion peaks• Why eventing matters more than clever copy• How often you should email (and why most brands email far too little)
Plus: examples from brands like Bedding Envy, Brooklinen, Healthspan, and more — including how some get 20%+ email capture rates and make it work like a new customer sales engine.
🎯 If your email feels like a background task — watch this episode now.
———​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​—​​​​​​​
🎁 Bonus for This Week: Free Live Workshop with IanIan’s running a free workshop on The 6 Dominoes of an Ecommerce Sale — it’s happening this week.​​​​​​​Save your seat here 👉 https://book.hammersleybrothers.com/6-dominoes-free-workshop
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Best Ecommerce Websites Right Now (And What They Get Perfectly Right)

What makes an ecommerce website truly work — and why do some brands dominate while others flop? In this episode, Mark and Ian dive deep into:• The ecommerce websites we keep coming back to and why • How smart brands like Lululemon, Space Goods, and AO.com design for emotions, not just clicks • How weather, seasonality, and agility separate winning brands from slow, outdated ones • Why your website must match your customer's emotional need (problem-solving vs. desirability plays) • The real hidden reasons some ecommerce brands scale to $10M+ fastPerfect if you’re running an ecommerce brand, managing UX, or planning your next big store upgrade. 👉 Plus: You’ll hear quick critiques of sites like Dusk, Merry People, Healthspan, Buddy & Lola, Huel, Naked Wines, and more. 🎓 Learn how to adapt faster and grow smarter at hammersleybrothers.com
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The Only 3 Numbers You Need to Scale an Ecommerce Brand

In this episode, Mark and Ian break down the three key numbers that drive every successful ecommerce business — and explain why most store owners are flying blind without them.You’ll learn:
 
•How to predict monthly revenue in real-time (not after it’s too late)
•Why your overall ROAS is the single most important number for profitability
•How to calculate new customer ROAS and use it to scale without overspending
•Why hitting targets often still feels disappointing — and how to fix that mindsetPlus: insights from their live number sheet workshop, and how to stop making emotional decisions in your business.
Learn more at hammersleybrothers.com
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

How to Survive (and Win) in the Chaos: Tariffs, Weather, and the New eCommerce Reality

What do Trump tariffs, Easter weather, and Google Ads have in common? They’re all disrupting your eCommerce margins — and most brands don’t know how to respond.
 
In this episode, Mark and Ian break down the real impact of the new U.S. import tariffs, why rain (or the lack of it) can tank your ROAS, and how to keep calm when everything feels like it’s falling apart.
 
You’ll learn:
Why knowing your numbers sheet is the only thing that saves you
How to handle sudden market disruptions — like a 145% tariff overnight
When to cut spend vs. hold your ground in paid ads
How AI and trade wars are colliding to reshape eCommerce
Real-world lessons from brands who failed (and succeeded) under pressure
This is a must-watch for any DTC founder, eCom manager, or Shopify brand owner trying to stay profitable in a world that’s changing fast.
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Cutting Through The BS - AI and Ecommerce

This week, we're diving into AI in e-commerce, how we're using it personally, how we see this space moving over time, the benefits and some of the fallout from it. So let's get started.
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Ecommerce: Listeners Questions Part 2

In this podcast, we dig into the second part of listeners questions. How to get past 5 million.  How to raise finance and when. How Meta creative is changing. Plus more questions and answers.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Listeners Questions March 2025

In this episode, we answer the most burning questions our listeners have asked us. Part 1, and Part 2 are next week. Enjoy.📢 Upcoming Workshop: Next week, we’re hosting a live session on hiring and managing VAs—a must-attend if you’re looking to scale efficiently. Secure your spot here: https://book.hammersleybrothers.com/hb-va-workshop/ 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The Biggest Misconception in Ecommerce

In this week's podcast, Mark and Ian dive into the biggest misconceptions in ecommerce. How this misconception trips up most ecommerce owners and how not to make this costly mistake.Ian’s also running a free workshop next week going through the Hammersley Brothers' Ecommerce System, this will be live and you can grab a free ticket here - https://book.hammersleybrothers.com/hb-free-workshop-system/
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Heaven vs. Hell: The Secret to Selling More on Your Ecom Store

Are you using the right emotional triggers to sell your products? In this episode of the Hammersley Brothers eCommerce Podcast, we break down the Heaven & Hell Strategy—a powerful framework that can double your conversion rates by positioning your store the right way.
We’ll walk through real-life examples of how successful eCommerce brands tap into the desire to move toward pleasure (Heaven) and the fear of avoiding pain (Hell) to create ads, landing pages, and branding that make customers take action.
📢 PLUS: This episode leads into our exclusive paid workshop next week, where we’ll show you how to test & refine your store’s positioning for maximum sales. Sign up HERE — https://book.hammersleybrothers.com/hb-positioning-workshop/ spots are limited!
🎧 Listen now and discover the secret to higher sales!
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecom Pulse Check - Maximizing Your Profit by Managing What You Look at Daily, Weekly, Monthly, and Quarterly

Join us in this episode as we discuss the times we stare at dashboards and analytics and when we don’t!
Discover:
• Why looking too much at stats will drive you crazy
• What to do daily, weekly, monthly, and quarterly to ensure your growth
• How do you know you are on track when the numbers don't move as fast as you want and need to
This is a look at the science of e-commerce and how you navigate the numbers and with that to bring you some faster growth on your store!
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

How to Make Your eCommerce Business More Nimble & Profitable (Avoid These Costly Mistakes)

In this episode of The Hammersley Brothers eCommerce Podcast, we dive deep into the nimbleness of an eCommerce site—breaking down hidden costs, bloat, and inefficiencies that are slowing your growth.
What You'll Learn:
• How to reduce costs and streamline operations• The biggest factors making your finances slow and unresponsive• Simple tweaks to stay agile & competitive in today’s market
Plus, we have an exclusive workshop next week to help you take action.
Grab your ticket here: https://book.hammersleybrothers.com/basket-to-order-workshop/
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Your Bounce Rate Sucks & Why It's Not Important

In this podcast, Ian and Mark revisit the bounce rate to see how it's changed. Why this metric might not matter and when it absolutely does. We also have a live free workshop going through our whole model on Friday - you can sign up here - https://book.hammersleybrothers.com/hb-free-workshop/
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Ecommerce Business Design

In this podcast, we discuss designing an ecommerce business that we actually want to own. Looking at what stores we’d want to own and which ones we’d want to avoid.🚀 Free Workshop Next Week! 🚀We’re hosting a free workshop next week, where we’ll dive deep into the full Hammersley Brothers Ecommerce Model. Don’t miss this opportunity to learn and ask questions live! https://book.hammersleybrothers.com/hb-free-workshop
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Add To Cart Rate: Does It Still Matter?

In this podcast, we revisit our first podcast to see how our methodology has changed. Looking at the add-to-cart rate with new eyes. We also talk through what's hot in our online community (still spaces) and level 2 programs (almost full).
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce Predictions For 2025

This week, Mark and Ian dive into 2025 and hear their predictions for ecommerce. What's working, what's getting better and the big opportunities you don't want to miss.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Ecommerce: The Profit Velocity KPI

In this week's podcast, we focus on how to scale profit. Talking about profit velocity and how to find your Goldilocks ROAS for your ecommerce store. Enjoy.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Ecommerce: Listeners Questions Podcast

In this podcast, Mark and Ian answer the top listener's questions. We dig into purchasing a competitor, the best sites to look at right now and how to make more out of big sales events. 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Black Friday Debrief

In the week's podcast Mark and Ian look at the performance of Black Friday. How did our brands do and how was it overall? Lots of records were beaten.
Don't miss our Google Ads Course and Workshop next week, details here https://book.hammersleybrothers.com/hb-google-ads-workshop/
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Ecommerce: Powerful Split Tests Part 3

The third in the series of the best-split tests we have seen make the biggest difference. Engagement devices, cart changes and much more.
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Ecommerce: Best Split Tests Continued

This week, Ian and Mark continue last week's theme. Going through the most impactful split test results they have seen. They cover the value tree, positioning, trust and countdown timers. There's also a paid workshop next week that you can sign up for here https://book.hammersleybrothers.com/workshop/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The Most Amazing Split Tests Results We've Ever Seen

This week, Mark and Ian talk through some of the most amazing 'Oh my God' split testing results we have seen. Use these results to maximize your own ecommerce site's success. Enjoy.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
 
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Early Black Friday Trading Update

This week, we talk about how brands are handling Black Friday this year. What activity we are seeing and how to adapt to get optimum results?
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Stop Split Testing?

In this episode, Ian and Mark explore the myth of 'always be split testing'. When split testing is a good idea, when it's stupid and how to get the best results either way.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: What Ecommerce Sites To Copy

In this episode, Ian and Mark dive into which ecommerce sites to emulate and which ones to avoid.  How to tell if they know what they are doing and how to do better.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The Hammersley Brothers Ecommerce Model

Ian and Mark distill ecommerce down to what actually matters when building a profitable, scaling ecommerce brand.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: SMS Ecommerce Secrets

Today we unpack the amazing power of SMS in ecommerce. Use it to push your peaks and augment profits.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Get Ready For Black Friday 2024

Everything you need to know to have a successful Black Friday and Holiday Season in 2024
 
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
 
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
 
 
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Profitable Products

This week, we dive into a profitable product mix for ecommerce. Looking at recruitment products, back-end products, and how to choose the right products for the right market.
 
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce New Trends

In this podcast, we look at the new trends in ecommerce that allow our sites to achieve exponential revenue and profit growth.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Why Ecommerce Has Fundamentally Changed

 In this podcast, Ian and Mark talk about why ecommerce is the way it is today. How we got here and what that means for the future.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
 
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786\